Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector

الصفحة 1-59

AlaaEldin Abbass Ali

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The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case

الصفحة 61-101

Ahmed Ragab Sayed؛ Niveen Mohamed El Saghier؛ Heba Hassan Sadek

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Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector

الصفحة 103-137

Heba Hassan Sadek

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Investigating Digital Supply Chain Transformation Drivers: An Empirical Study

الصفحة 139-170

Sara Hassan Elgazzar

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Use Intention of Aggregator Medical Mobile Apps’ (M-apps) and Revealing Reasons for Non-Use

الصفحة 171-201

Sally Raouf Garas

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The Impact of the Utilisation of Enterprise Resources Planning ERP Systems in the Operations of Egyptian Ports as a Service Sector

الصفحة 203-230

Marwa Mohamed Abdel Ghany؛ Mona Mohamed Abdel Ghany؛ Nermin Mohamed Khalifa

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The Effect of Audit Committee’s Characteristics on the Audit Report Timeliness: Empirical Evidence from the Uk

الصفحة 231-272

Laila Mohamed Alshawdfy Aladwey؛ Adel Hassan Elgharbawy

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Consumer Intention to Adopt Digital Financial Services in Egypt: An Extended Technology Acceptance Model

الصفحة 273-311

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