The Effect of Economic Crisis on Consumer Purchasing Behavior: The Mediating Role of Consumer’s Cognitive, Affective and Social Factors

Document Type : Original Article

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Assistant Professor, Department of Business Administration, Faculty of Business - Alexandria University, The Egyptian Arabic Republic

Abstract

The Study aims to determine the influence of economic crisis on changing the pattern of consumer purchasing behavior and consumer purchasing decisions for different types of product (basic, non-basic, Luxury and electronic). Moreover, it explore the mediating role of consumer's cognitive, affective and social factors between perceived the economic crisis and decisions to purchase various products.
The study relied on the survey  methodology, data were collected from a sample of 429  individuals. The PLS method was used to test research hypotheses. The study indicated that there is an effect of the economic crisis on changing the pattern of consumer purchasing bahvior, and found a positive effect of the economic crisis on the purchase of basic product, and negative effect on the purchase of non-basic product. In addition, there is a positive effect on cognitive factors only, without affective and social factors, while there is a positive effect of affective factors on purchase of non-basic, Luxury, and electronic products, and positive effect of social factor on purchase of all types of product. A number of academic and applied benefits and recommendation were  presented by the study.

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