Customer’s Perception Toward Telecommunication Firms Adoption to Corporate Social Responsibility in Egyptian Market

     Nowadays, corporate social responsibility (CSR) has been becomes one of the most important characteristic of successful corporations all over the world. The importance of (CSR) comes from its role in developing the uniqueness of the firm’s image, creating perceived value and in formulating planned competitive positioning in marketplaces. In this context this research is aims to shed the light on analyzing the main consequences of corporate social responsibilities adoption on Egyptian telecommunication customers. Specifically studying correlations and causality of this concept on customer satisfaction, corporate image, customer trust and satisfaction. To achieve the research aims and according to marketing literature, a theoretical framework is developed to analysis relationships between research variables and to test hypothesizes.  Research population was all Egyptian cellular phone users. The primary data was collected with the help of both though personality administrated questionnaire and interviews with 435 respondents of judgmental selected sample from Cairo and Alexandria. Besides using descriptive statistic, Chronbach Alpha coefficient and confirmatory factor analysis for research sample description and to test instrument reliability, structural equation model and path analysis are used to analysis research framework. The research results reveal that CSR is directly influence on customer satisfaction, corporate image, customer trust and loyalty and indirectly on loyalty though customer satisfaction, corporate image and trust. Also satisfaction, corporate image and trust are directly influence on customer satisfaction. Based on research results, three different contributions on theory, application and managerial levels are presented.  First, theoretical framework that clarifies the importance of CSR adoption for telecommunication firms is proposed. Second, this research shed the light on the importance of (CRS) on consumer behavior in Egyptian telecommunication sector. Lastly, on managerial level several recommendations about the importance of developing, achieving and publishing (CRS) initiations are presented.