The Influence of Content Marketing, Electronic Word of Mouth, Online Convenience and Social Media Marketing on Local Brand Consumers’ Purchase Intentions in Egypt

Document Type : Original Article

Authors

• Dina El Salmy
• Nada Eman

Assistant professor of marketing, and international business, Arab Academy for Science and Technology and Maritime Transport, Egypt

Abstract

Keywords

• Content Marketing
• EWOM
• Online convenience
• social media Marketing
• and Purchase Intention