Antecedents of Knowledge Sharing in Educational Institutions using Social Media E-Transactions: Facebook and WhatsApp

   Knowledge is the only organizational asset that appreciates overtime. Thus, Knowledge sharing (KS) is considered a calling need rather than a luxury for organisations.Yet, only few studies have been conducted to explore KS issues in the real context of developing countries, and specifically in the Egyptian context, where social media plays an extremely important role.Accordingly, this study investigates and seeks to determine the antecedents of knowledge sharing in educational institutions using social media transactions in Egypt. The study used a structured questionnaire to collect data from the CMT and PQI faculties of the Arab Academy for Science, Technology and Maritime Transport (AASTMT)University, as the top nongovernmental nonprofit organization in Egypt. The research proposed a model for knowledge sharing KS for both types of social media; Whatsapp and Facebook. The model contains six antecedents of knowledge sharing; namely Technology, Organization culture, Personality, Time, Management Support, and organization structure that happen through social media. The research also compares the knowledge sharing model shown between Whatsapp and Facebook undergraduate and postgraduate users, as they are the two most popular social media currently used in the AASTMT. Significant difference between the type of social media used and variables affecting knowledge sharing between postgraduates and undergraduates were discovered.The current study paves the way for motivating staff at educational institutions to share their knowledge. It gives the novel conceptual model based on why people do not share their knowledge and how KS practices can be fostered among the employees by the type of social media for both undergraduate and postgraduate institutions.