Investigating Factors Affecting Readiness to M-Wallet Applications

Ismail, Miran; Gohar, Nermin

doi:10.21608/acj.2024.348627

Investigating Factors Affecting Readiness to M-Wallet Applications

Document Type : Original Article

Authors

Miran Ismail ¹
Nermin Gohar ²

¹ Business Information Systems Department College of Management and Technology Arab Academy for science, Technology and Maritime Transport Alexandria, Egypt

² Supply Chain Department Nile University Business School Cairo, Egypt

10.21608/acj.2024.348627

Abstract

In respect of digitalization, generally information and communication technology advancements have invaded all economic sectors and industries, M-wallet, also known as a mobile wallet, is a digital wallet that allows users to store, manage, and make transactions using their mobile devices. M-wallet seems to be the upcoming trend; it is still in its infancy especially in the banking industry. This research aims to study the effect of performance expectancy, effort expectancy, and social factors on client’s readiness of m-wallet through behavioral intention while highlighting the mediating and moderating factors in the Egyptian banking sector and study Perceived COVID-19 Risk and customer readiness with the mediating role of perceived usefulness, through conducting questionnaires on 500 of banks customers. Data collected was statistically analyzed using Regression and SEM. Results showed a significant impact of all the factors under study, the readiness of m-wallet is directly affected by the level of performance expectancy, effort expectancy, and social factors within banks in Egypt considering behavioral intention.

Keywords