The Impact of Smart Hotel Technologies on Guests’ Intention to Revisit: the Mediating Role of Guests’ Acceptance of Smart Technologies '' An Applied Study on Al-Azmi Hotels Group in the Kingdom of Saudi Arabia ''

Document Type : Original Article

Authors

1 Assistant Professor of Business Administration at the Arab East College of Graduate Studies

2 Master of Business Administration researcher Arab East College of Graduate Studies Kingdom of Saudi Arabia

Abstract

The study aimed to investigate the impact of a smart hotel technologies on guests' intention to revisit, in addition to identifying the role of guests' acceptance of smart technologies in mediating the relationship between the smart hotel technologies and their intention to revisit. The study sample included 74 guests from the Elazmy hotel group, and an electronic questionnaire was distributed to them through the WhatsApp application. Descriptive statistics were used to describe the variables, and structural equation modeling was used to test the study model and hypotheses. The results showed that the smart hotel and guests' acceptance of smart technologies had a positive effect on their intention to revisit the hotel. Furthermore, guests' acceptance of smart technologies was found to partially mediate the relationship between the smart hotel technologies and guests' intention to revisit. The main recommendations of the study include that hotel management should pay special attention to smart technologies and educate guests about them, with a focus on young and educated guests in the early stages of implementing these technologies, as they tend to be more accepting of modern and smart technologies. Additionally, researchers should focus on studying the factors that increase guests' intention to benefit from the smart hotel technologies.

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