Theoretical Framework for Exploring Factors Affecting Student’s Intention  to Use Facebook in the Egyptian Universities

Khataan, Abdallah Mohamed; Metwally, Ayman Hassan; Labib, Ashraf Adel

doi:10.21608/acj.2022.241740

Theoretical Framework for Exploring Factors Affecting Student’s Intention to Use Facebook in the Egyptian Universities

Document Type : Original Article

Authors

¹ Teacher assistant in management and marketing, College of business and technology, Arab Academy for science, technology and maritime transport

² associate professor of management College of business and technology, Arab Academy for science, technology and maritime transport

³ professor of management, College of business and technology, Arab Academy for science, technology and maritime transport

10.21608/acj.2022.241740

Abstract

The research paper aims at developing a conceptual model that identifies the factors affecting students' intention to use Facebook in education. Therefore, the researcher works first on investigating previous theories and models of social media adoption to be able to identify the suitable variables for this model. Then, the researcher depends on collecting previous literature that had examined those variables. Finally, develop a model and identify the relations of this model. Additionally, the paper provides a conclusion and recommendations for future researchers at the end.

Keywords