The Effect of Social Media Perceptions on Student’s Intention to Use Facebook  in Education and its Impact on Students' Engagement, Academic Performance,  and Satisfaction: A Case Study on Students of Arab Academy for Science, Technology                         and Maritime Transport

Khataan, Abdallah Mohamed; Metwally, Ayman Hassan; Labib, Ashraf Adel

doi:10.21608/acj.2022.241169

The Effect of Social Media Perceptions on Student’s Intention to Use Facebook in Education and its Impact on Students' Engagement, Academic Performance, and Satisfaction: A Case Study on Students of Arab Academy for Science, Technology and Maritime Transport

Document Type : Original Article

Authors

¹ Teacher assistant in management and marketing, College of business and technology, Arab Academy for science, technology and maritime transport

² associate professor of management College of business and technology, Arab Academy for science, technology and maritime transport

³ professor of management, College of business and technology, Arab Academy for science, technology and maritime transport

10.21608/acj.2022.241169

Abstract

This study purposes investigate the impact of performance expectancy (perceived usefulness and perceived flexibility), effort (ease of use and ease of learning), self-efficacy (social media efficacy and attitude), communication functionality (interaction, collaboration, and sharing), and motivations (cognitive needs, affective needs, personal integrative needs, integrative social needs, and tension release needs) on student's intention to use Facebook as an educational tool. In addition, it examines the relationship between intention to use Facebook and actual usage and investigates the influence of actual usage on student engagement, academic performance, and satisfaction. This study targets higher education students at Arab Academy for Science, Technology and Maritime Transport (AASTMT) a private university in Egypt, where data is collected through a questionnaire. The collected data is analyzed using correlation and structural equation modeling. The results proved a significant relationship between performance expectancy and intention to use. In addition, it proved a partial effect Self-efficacy, communication, and motivation on intention to use. However, there is no proven relation between effort and intention to use. The results support the relationship between the intention to use social media in education and actual usage. It also fully supports the influence of actual usage on student engagement, academic performance, and student satisfaction.

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