The Interactive Effects of Employer Brand and Leader-Member Exchange Quality on Job Embeddedness of Commercial Banks Employees in Dakahleya Governorate

This study aims to investigate the direct effects of employer brand (EB) dimensions (healthy work atmosphere, training and development, work-life balance, ethics and corporate social responsibility, and compensation and benefits), and the quality of leader-member exchange (LMX) on job embeddedness (JE) dimensions (organizational fit, organizational links and organizational sacrifice). In addition, the moderating role of (LMX) quality in the relationship between dimensions of EB and JE was also examined. Data were collected from a sample of 224 employees from commercial banks located in DakahleyaGovernorate. The method used for testing the hypothesis is Structural Equation Modeling (SEM) using Partial List Squares (PLS). The results demonstrate that three dimensions of EB (healthy work atmosphere, training and development, and ethics and corporate social responsibility), and the quality of LMX positively and significantly predict JE dimensions. In addition, the quality of LMX is found to have moderating effect on the relationship between EB dimensions (except for work-life balance) and JE dimensions. Finally, implications of the results are discussed and directions for future research are proposed.