This study uses"S-O-R"model to examine the impact of COVID-19 information overload on impulse buying among Generation "Z" social media users, as well as to investigate the mediating role of perceived risk, information anxiety, and social media fatigue. Data from a convenience sample of (478) social media users were collected and analyzed using a Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that information overload has a positive influence on impulse buying. Furthermore, the role of perceived risk and information anxiety as mediators in the relationship between information overload and impulse buying was investigated. Also, the results found the most affective factors on impulse buying were as follows: perceived risks, information overload, and informational anxiety. Finally, there is no significant direct or indirect influence of social media fatigue on impulse buying.
El-Saadany, N. A. (2022). The Impact of COVID-19 Information Overload on Impulse Buying for Generation "Z" Social Media Users: An Application
of the (S-O-R) Model. Journal of Alexandria University for Administrative Sciences, 59(6), 31-80. doi: 10.21608/acj.2022.272012
MLA
Nermeen Ahmed El-Saadany. "The Impact of COVID-19 Information Overload on Impulse Buying for Generation "Z" Social Media Users: An Application
of the (S-O-R) Model", Journal of Alexandria University for Administrative Sciences, 59, 6, 2022, 31-80. doi: 10.21608/acj.2022.272012
HARVARD
El-Saadany, N. A. (2022). 'The Impact of COVID-19 Information Overload on Impulse Buying for Generation "Z" Social Media Users: An Application
of the (S-O-R) Model', Journal of Alexandria University for Administrative Sciences, 59(6), pp. 31-80. doi: 10.21608/acj.2022.272012
VANCOUVER
El-Saadany, N. A. The Impact of COVID-19 Information Overload on Impulse Buying for Generation "Z" Social Media Users: An Application
of the (S-O-R) Model. Journal of Alexandria University for Administrative Sciences, 2022; 59(6): 31-80. doi: 10.21608/acj.2022.272012
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