ORIGINAL_ARTICLE
The Impact of Enhancing the Academic Performance on Student Satisfaction of Private Business Faculties: New Business Model for Egyptian Private Universities
The main purpose of the research is to test the direct and the indirect impact of the academic performance (represented by the academic staff, curriculum and the teaching assistants) on the overall satisfaction of business students in Egyptian private universities. Nowadays, student (customer) satisfaction is regarded as one of the main priorities to face intense competition between the new private universities in Egypt,and to attract high school graduates to join through favorable word of mouth. This is a quantitative study where primary data was collected using self-administered questionnaires from a sample of 1600 students from different business majors and with different GPA levels from four different business faculties in four Egyptian private universities in Greater Cairo. The suggested conceptual model was tested using the Structural Equation Modeling technique and the Lisrel software Ver8.54. Several goodness of fit indices shows the adequacy of the model. Satisfaction with TA’s plays the mediator construct, whereitisbelieved that students depend heavily on teaching assistants. Management of business private Universities in Egypt can make use of the empirical results of this research to enhance their understanding of the factors that impact student satisfaction and thus create differentiation in the provision of the university.
https://acjalexu.journals.ekb.eg/article_121759_89fc890c00740bf49ebb015e7bf9352d.pdf
2020-09-01
1
34
10.21608/acj.2020.121759
Student Satisfaction
Academic Performance
Teaching Assistants
private universities
structural equation modeling
factor analysis
Samia
El Sheikh
selsheikh@msa.eun.eg
1
October University for Modern Scienes and Arts (MSA)
AUTHOR
Yasser
Tawfik Halim
ytawfik@msa.eun.eg
2
October University for Modern Scienes and Arts (MSA)
AUTHOR
Hosny
Ibrahim Hamdy
hosikhalel@msa.eun.eg
3
October University for Modern Scienes and Arts (MSA)
AUTHOR
Mohamed
Samy El-deeb
msamy@msa.eun.eg
4
October University for Modern Scienes and Arts (MSA)
AUTHOR
ORIGINAL_ARTICLE
Project Management (PM) Tools: Awareness, Acceptance of Learningand Use, User Selected Tools, and Usage Degree in Egypt: The Case Study of College of Management and Technology (CMT)
This research aims to examine Project Management (PM) tools considering the awareness, acceptance of learning and use, user-selected tools, and usage degree in the College of Management and Technology (CMT), in light of the Unified Theory of Acceptance and Use of Technology (UTAUT). Having most of HE community members in the same age range, although their diversity of awareness, motives to learn and use, tools selection reasons, usage degree of PM tools, and software encourage conducting such research. The research targets the project team leaders, supervisors, and managers (majored students and staff members) as PM tools' end-users. The research participants belonged to three departments in the CMT. The presence of courses with projects in their study plans was the selection reason. Thus supports the variability of end-users back-grounds, interests, learning competencies, readiness, and project sector. The participants were surveyed through a designed questionnaire. Some surveying questions were changed and analyzed independently in accordance to the participants' group. The sample reached 113 participants - 86 students and 27 staff members, a descriptive analysis, correlation, and chi-square tests were conducted. The research discussed the relationships between the awareness, acceptance of learning and use, user-selected tools, and usage degree and concluded that the enhancement of end-user learning and adoption practices relied on distinguishing the impacts of individuals' factors based on their belonged group. Such a step may support team leaders, supervisors, and managers with a guide on how to encourage end-user learning and adoption.
https://acjalexu.journals.ekb.eg/article_121762_123ae53c59fbe9d8c9d3156c9c09ccde.pdf
2020-09-01
35
63
10.21608/acj.2020.121762
Project Management (PM) Tools
Awareness
Acceptance of Learning and Use
User Selected Tools
Usage Degree
Egypt
Private Higher Education (HE)
The Case Study of College of Management and Technology (CMT)
Hend
Abd El Halim
hend_a@aast.edu
1
Arab Academy for Science and Technology and Maritime Transport (AASTMT)
AUTHOR
ORIGINAL_ARTICLE
Investigating COVID-19 Crisis Influence on Universities’ Websites Content in Egypt
This research primarily targets investigating the COVID –19 crisis impact on the content of private and national universities' websites in Egypt; this target was achieved by employing a qualitative approach and analyzing the content of these universities' websites regarding determined keywords. The number of private and national universities in Egypt reached 23 universities in June 2019 (Information and Decision Support Center System, 2020a), the research sample consists of 17 universities websites randomly selected (approximately 74 %). The research findings revealed moderated fluctuated modifications in identified keywords usages in the examined universities' websites. In most of the examined universities websites, the updates were dated recently; that reflect their interest in being responsive toward the COVID –19 crisis, and developing plans for managing and mitigating the crisis impact. All of the 14 identified keywords were exist in examined universities websites with noted variances in their number of presences and its occurrences/frequencies. The found keywords were rated based on presences on the investigated universities websites, moreover, they ranked based on their occurrences/frequencies of presences.The investigated universities' websites were graded based on presence keywords to the total number of identified keywords (ratio), and the frequencies of all existing keywords on the university website.
https://acjalexu.journals.ekb.eg/article_121766_b7920d5a4368d3cab22ed9ca291cfe7e.pdf
2020-09-01
65
85
10.21608/acj.2020.121766
COVID-19 Crisis
Website Content
Content Analysis Approaches
Private and National Universities
Universities Websites in Egypt
Hend
Abd El Halim
hend_a@aast.edu
1
Arab Academy for Science and Technology and Maritime Transport (AASTMT)
AUTHOR
Sara
Beshir
sarabisheer@gmail.com
2
Arab Academy for Science and Technology and Maritime Transport (AASTMT)
AUTHOR
ORIGINAL_ARTICLE
The Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)
Many businesses and service providers including hotels realize the significance of Customer Relationship Management (CRM) and its potential to help them gain new customers, retain existing customers, and maximize their lifetime value. This study aims to explore the relationship between CRM and customer perceived value (CPV), and their impact on customer perceived satisfaction and loyalty towards hotels in Egypt. The study clarifies the need for hotels to strengthen their business relationship with their customers as it is considered a strategic step for the growth and competitiveness of hotels. The contribution of this research is to help managers of hotels to better understand the real value of CRM and if it is really worth the large amounts of money that are put in it. Moreover, the study further added the investigation of whether CPV mediates the relationship between CRM and customer satisfaction/loyalty or not. The researchers adopted a quantitative approach that started with a comprehensive literature review of the main marketing concept of CRM and its alleged outcomes of customer perceived value (CPV), satisfaction and loyalty. This was followed by designing a conceptual model to answer the research questions. Next, primary data was gathered using self- administered questionnaires to collect quantitative data from several branches of one 5-star hotel in Egypt based on a case study approach. Structural Equation Modeling (SEM) technique was utilized to test the relationship between CRM and customer satisfaction and loyalty via l mediating variable which is CPV. Fitting measures prove to be within the required threshold, which proves that the model is fit. The results indicate that there is a positive significant relationship between CRM and CPV and that CRM positively affects customer satisfaction and loyalty, yet the researchers suggest application on other hotels to further test the model.
https://acjalexu.journals.ekb.eg/article_121770_e0a6c32c9e1a05ac4c441e8e69533050.pdf
2020-09-01
87
119
10.21608/acj.2020.121770
Customer relationship management (CRM)
Customer Perceived Value (CPV)
Customer satisfaction
loyalty
Hospitality Industry in Egypt
Structural Equation Modeling (SEM)
Samia
El Sheikh
selsheikh@msa.eun.eg
1
October University for Modern Scienes and Arts (MSA)
AUTHOR
Yasser
Tawfik Halim
ytawfik@msa.eun.eg
2
October University for Modern Scienes and Arts (MSA)
AUTHOR
Hosny
Ibrahim Hamdy
hosikhalel@msa.eun.eg
3
October University for Modern Scienes and Arts (MSA)
AUTHOR
Mohamed
Adel Hamdy
adelhamdy@msa.eun.eg
4
October University for Modern Scienes and Arts (MSA)
AUTHOR